Stop guessing why customers buy, stall or leave.
AI research gives you the same answers your competitors get. I talk to your customers and find the patterns, so you get a clear direction for sales and marketing, based on what your customers actually say.
You can. Here's why it rarely works.
Because they're polite with you. Nobody wants to tell a founder that the thing they've poured their life into has a problem. With an outsider, they're honest.
Is this you?
We just raised. Now we need to know we're heading the right way.
Investors keep asking how well we know our customers.
Demos go great. Then nothing.
Churn is up, and we're not sure why.
We've rewritten the homepage three times.
We're raising soon and need proof customers actually want this.
of startups that shut down since 2023 cited poor product-market fit. Running out of cash was the last step, not the cause.
Source: CB Insights, 385 venture-backed shutdowns with known causes, March 2026I find the patterns. You make the big calls.
I talk to your customers and bring back concrete patterns, so you can decide:
Your direction
What to double down on, and what to stop doing.
Your ideal customer profile (ICP)
Which buyers get the most value, and which ones to stop chasing.
What to say to them
The words and messages that make those buyers say yes.
Four weeks. Most of the work is on me.
You make warm intros, I handle scheduling, interviews and analysis.
We kick off
We pick the decision you need to make. You introduce me to your customers.
From you: kickoff call + introsI talk to your customers
10 to 15 confidential calls with customers who bought, stalled or left. No camera, no sales pitch.
From you: nothing, it’s on meI find the patterns
Why customers chose you, and what nearly stopped them.
From you: still nothingWe decide together
A one-hour workshop to turn what I found into decisions.
From you: 1-hour workshopGet a free homepage review.
I compare your homepage with what customers say about you in public. Paid work goes deeper: real calls with your customers.
Free reviews are shared on my socials.
“AI-powered support automation for modern teams.”
“We cut our ticket backlog in half without hiring anyone.”
Cut your support backlog in half, without hiring.
An example of what a review finds. See a full sample review →
Why it matters: only 13% of B2B SaaS homepages say who they’re for, and only 14% name the problem they solve. Pinwheel Media, review of 100 B2B SaaS homepages, 2026
I’m not your typical marketer.
I’ve spent my career translating between the people who build products and those who buy them.
My name, Ultha (उल्था), is Nepali for translation. Product taught me to translate what customers struggle to put into words. Marketing taught me to translate it into words that sell. Now I do both: I find out why your customers buy, stall and leave, and turn it into direction your team can act on.
M.S. in Technology Management, UC Santa Barbara
Ultha
Past work includes product marketing, research and systems work with early-stage teams.
I’ve hired close to 100 people over the years, and I am not easily impressed. Ultha always delivered impressive results, high-quality work, and frankly was one of the best I’ve ever had the pleasure of working with.
She did what she said she was going to do, explained things thoroughly and helped us strategize how to use our tools well.
Personable, intelligent, patient and knowledgeable. She expertly helped us set up our system, which our entire company is now running on.
Excellent. She is a Jedi. Hire her first. Simple.
In the last phase of the project, she trained our internal staff and shared her extensive knowledge with our team.
Field Notes
What makes customers buy, stall, or leave, shown through real AI company examples. Expect detailed reviews of homepages and strategy, and lessons from customer interviews.
Tell me about your company.
I'll reply within two working days to set up a 20-minute call. No pitch deck needed.